United by a shared mission to positively impact the Wellness of Humanity in 2007, Alchemy Concepts was established in Asia, delivering strategic concept design and wellness development.

In 2007, the co-founders built the award-winning wellness brand, Fivelements, as an integrative wellness lifestyle company, whose authentic destinations aim to support individuals, families and companies on a path toward greater health and wellbeing. The cofounders pioneered a new genre of wellness hospitality in Bali and expanded into new urban concepts in Hong Kong, bridging the wisdom of traditional healing cultures with innovative wellness concepts in both resort and urban community settings. From 2007-2020, the company achieved unparalleled international acclaim across wellness hospitality, culinary innovation and sustainable design fields, building new globally-connected wellness communities.

In 2020, Alchemy Concepts relocated to Milan to advise private and public entities, investors and real estate developers toward embracing an integral wellness strategy as the core foundation for sustainable growth. In 2021, the cofounders joined Wellness Communities Italia with the vision to regenerate Italian cities, villages and regions and catalyse economic vitality and national wellbeing.

Recognised as innovative leaders in the business of wellness, Lahra and Chicco Tatriele are active contributors in the Global Wellness Institute (GWI) whose mission is "Empowering Wellness Worldwide."