Wellness Communities Italia
Regenerating Italian Villages, Cities & Regions
Italy is well-positioned to be the global leader in abundant regions filled with complete wellness communities & placemaking real estate.

Wellness Communities Italia will invest in and work with local and national leadership to envision, develop and activate thriving wellness communities and districts throughout the country. This pursuit will involve innovating, improving and modernizing local infrastructure and servicing. It also aims to catalyze the creation of new economies, whilst reinforcing and celebrating the authenticity, cultural heritage and history that makes each Italian village, city and region unique and special – whether in an urban, seaside or rural setting.

    Alchemy Concepts is proud and committed to collaborating and partnering in this international initiative with Wellness Communities Italia, Live Work Learn Play and Live Work Learn Play Italia.
    Our Vision
    Create vibrant communities that thrive for generations, where people live
    healthier, happier, and longer.
    Our Mission
    Regenerate and activate authentic Italian villages, city districts and regions
    by leading enduring placemaking.

    Wellness Strategy
    Deliver and activate places with immersive Wellness, Placemaking and Lifestyle - all foundational pillars of our complete communities that will help catalyse Italy's economic vitality and national wellbeing
    Why Italy?
    The Italian peninsula extends from the Alps in the north to the central Mediterranean Sea in the south and has 21 defined regions and 82 provinces. This vast geographic diversity makes Italy a strategic territory economically, politically and socially. Characteristic of each region are the Italian Borghi, the thousands of lovely villages perched on majestic mountains and overlooking beautiful bays. The legacies of architecture and communities integrated into the landscape reflect strong examples of planning and living in harmony with the surrounding environment. Withstanding centuries, these villages still offer a richness of history, art and cuisine. With fewer than 5,000 inhabitants in many of them, the Italian Borghi are "the embodiment of Italy's identity."

    The grave impact of the pandemic led to a new call to action by the Italian government and catalyzed an opportunity to rethink economic growth and development for the country's future in many low to high density areas.
      Two new national initiatives have been launched by
      Italy's leadership in 2021:
      1. Italy's Recovery & Resilience PlanPNNR, #NEXTGENERATIONITALIA – allocating close to € 275 billion from the EU to Italy for:
      • Digitization, Innovation, Competitiveness and Culture
      • Green Revolution and Ecological Transition
      • Infrastructure for Sustainable Mobility
      • Education and Research
      • Inclusion and Cohesion
      • Health
      2. Italy's Relaunch Initiative for Tourism, Culture, Environment and AgricultureValore Paese Italia, State-Owned Property Office (Agenzia del Demanio) National Tourism Agency of Italy (ENIT) to:
      • Enhance Italian public heritage economically and socially
      • Extend and develop new territories for tourism
      • Promote a public-private partnership system and network, and Cultural Tourism
      • Eco-districts
      Our Process
      Through our multi-disciplinary expertise and our commitment to excellence, we are Master Developers, Placemakers and Revitalizers following Live Work Learn Play's branded macro phases of economic and community regeneration and placemaking:
      • Envisioning, Positioning and Programming
      • Master Planning, Business Planning and Financial Modeling
      • Implementation and Development
      • Activation and Economic Development
      In addition, health, wellbeing, innovation, lifestyle, socialization, sustainability and learning are foundational at our thriving communities and destinations, catalysing 360-degree holistic "Wellness Economies."